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Spring is springing. Daylight savings is upon us. Now then... just for some sunshine!
Spring 2008
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Conscious Consumers
Alto has developed a brand for the 42 Collective for a product they are developing for Cafes - which celebrates sustainable behaviour and makes it a point of difference for conscious consumers. More to come!
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Here is a sneaky peak of the new brand for the Hikurangi foundation. It will be launched mid-November.
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Alto are developing a wee brand for Little Island Press. You will see this on the spines of books and on their website in the months to come.
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Megan features as the parting shot in this months Good Magazine - the magazine for people who love sustainable living. Each month they feature someone 'Living the good life'.
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Intersect went from being 5 committed trustees to a 430 strong International community in less than 6 months, and is growing daily. Megan Hosking, co-founder of the online social network, talks to the Participation community of practice about the story of creating a social networking capacity for Intersect and how that changed the organisation. The session was recorded, and you can watch it here.
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Alto created the brand and identity for New Artland - a TVNZ show for digital TV. New Artland is an exciting art series, in which 13 epic works of art are created in front of the cameras. You can view the show here.
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The website has been sent live, and already it is starting to pay its way with 'Featured partners' - Alto's solution to a more values based approach to advertising and sponsorship.
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7x7 is New Zealand's answer to TED talks. Megan was invited to give a presentation at the winter series along with a diverse range of thinkers. You can see the 7 minute presentation here
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Winter 2008
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Albert Einstein said you can’t solve new problems with old thinking. In association with the Intersect Network, Megan Hosking delivered her Thunking to Thinking presentation this month at at the City Gallery. Missed out? Don't worry - this presentation is being tailored as a workshop for corporate teams and businesses with some tools and processes to help solve intractable problems. Interested? Get in touch.
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This month has been big for Community Housing Aotearoa. Alto has designed for them a brand new brand, and there is a website in the oven. The site is due to go live at the end of the Month.
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As a Good Friday offering, Alto has developed a little identity and social networking website for the Green Drinks in the Capital City. The Sustainable Business Network in conjunction with Intersect, The Sustainability Trust and NZAEE are delighted to be hosting Green Drinks in the Capital. Each month, a different organisation will be the host, so you will be guaranteed to meet a range of people from a range of sustainability perspectives, from education, to community and business and young professionals. Together=better! Feeling a little bit green or a lot green? Come along!
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The Intersect website has been extended to include networking tools like member profiles, an events calendar and forum.
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Summer 2008
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The SHaC 09 website has been developed to support the teams as they embark on the massive challenge of designing a sustainable habitat from scratch!Thanks to the Wandering Monsters for all their speedy back-end wizardry! |
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Made a your own online game? Cool. Use Lib Rocket to make a user interface. Alto designed the brand and the website for our lovely and clever mates, the Wandering Monsters. |
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The artwork has been dispatched, and the final product is on shelves at all good record stores near you. Check the website for more info:www.ukulele.co.nz
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The Ministry for the Environment took a bold new direction with their xmas greeting this year.
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Spring 2007
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We have now officially launched the Intersect Network. It was a truly glittering evening. Ripley showed up, and made front page of the Dominion Post. Check out the photos and the upcoming events.
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Its a global conversation. Stories hold an important key to cultural learning. We have a lot to solve. With emerging forms of media, we can tell multiple stories with many voices - weaving the threads of an endless tale together to discover a way forward. For a moment while you are here - push your outcomes to one side and allow yourself step into a space of pure opportunity...
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It pays to watch! This was an interesting project for Alto - all part of a grand plan to stop people printing advertisments on dead trees. (Flyers, posters, mailers, billboards...). Its a lot more fun, and you don't have to put it in the recycling.
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Alto has sponsored and mentored the development of a Young Professionals Network for Sustainability. Intersect is about fostering sustainability. It brings together young professionals to share ideas, nurture our leadership capabilities and strengthen their networks.
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Alto sponsored the development of the SuperSession 2007 look and feel, as well as helping to green-behind-the-scene. We got punters to bring along their own plastic water bottles. We slapped a nametag on them so they wouldn't get lost and refilled them with Petone Artesian Water for free.
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Its a World First! The Marine BioBlitz on Wellington's South Coast is a concept for promoting urban biodiversity and public awareness. It is designed as a scientific endeavour that is also an educational event, incorporates elements of a festival and above all is a celebration of local biodiversity.
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Alto is a finalist the second year running in the Sustainable Business Awards.
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Winter 2007
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A quick wee identity design in support of the Piha Community in protecting their cultural and natural heritage.
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AnimfxNZ brought together over 200 international and local speakers and participants from New Zealand, the USA, UK, Argentina, Australia, Malaysia and Singapore. Alto designed an electric identity and website for this years conference.
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Age Pryor's creative brief to us was "I want it to look surprising and a bit "broken". It really needs to convey a feeling of discovery. It was an unusual brief - but we got the idea. Age needed to update the site himself including adding images, new songs and videos to the site himself so we linked the site to his Flickr account and youtube channel to save money and maximise the exposure.
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Autumn 2007
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Alto has taken over Dymanic Interactive. Alto welcomes our new clients! We look forward to offering Dymanic customers a high level of creativity and support.
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Meat the Feeble
Meat production is humankind's least-efficient means of feeding itself.
For every kg of meat that goes to the plate, it took sixteen kgs of grain and soybean feed to put it there. Livestock production accounts for half the fresh water used in industrialised nations.
An affluent, meat-rich diet consumes up to three times more resources than one based on vegetables. Can we ignore this fact in a time when 4,000 kids die each day from lack of safe water?
Producing 1kg of beef results in more CO2 emissions than going for a three-hour drive while leaving all the lights on at home, scientists are saying. So are you really keen to do something to curb climate change? The invitation here is to Eat less meat.
Its easy to begin to remove meat as the main event in your diet. Find out how.
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Getting around
How are we getting better at getting around?
Megan rides her EcoBike, we walk to work, bus home, and we take the occassional taxi rather than drive to work. Alto has invested in Biofuel production from algae (poo!) and we are exploring the idea of making our own biofuel.
The killer for us is air travel. Although invited to participate in the Digital Earth 2007 we are choosing to particpate from New Zealand and save 1.3 tonnes of CO2. That one trip would blow an individuals carbon allowance for a year in one week.
Although we understand that there is no such thing as 'offsetting' emissions from air travel (trees can't absorb carbon high up in the atmosphere) we are members of GreenFleet, which we see as a way of reducing the negative impacts of fossil-fuelled travel. GreenFleet plant trees, and invest in alternative transport programmes.
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Micro Philanthropy
It will make you feel like a decent human being. Do it now while the exchange rate is in our favour!
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Summer 2007
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Carbon Neutral or Cheat Free?
The way our society currently functions, there is no such thing as ' carbon neutral'. In a lot of instances in transport and manufacturing, we don't just emit carbon, we pollute.
Fact. Trees can't absorb carbon put into the atmosphere by planes.
If we want to take responsibility for carbon emissions then the best we can do with the current technology is TRAVEL LESS and the second best thing we can do is INVEST in research and development around alternative fuels, which come from waste products rather than grown on arrable land.
Here are some innovators finding new ways of doing things that are less carbon intensive:
Video Conferencing
Webinars
Web based Couriers
International Business models which localise production
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Megan was invited by Massey University to speak with the returning students in the Interior design and Visual communication disciplines at the School of Design in Wellington. It turns out that Megan is 'over' sustainability. Read on... |
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Supporting voluntary behaviour change around energy use and travel, offering interactive solutions which provide alternatives that are tailored to individual needs.. Read on... |
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The Trust wanted to be able to have a recognisable sub-brand that could be applied to their range projects, which would be flexible, thematically diverse and have broad appeal to a range of different audiences. Read on... |
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Another collaboration with our mates, The Church. They created an elegant brand, and we brought it to life as an online experience. View the site ... |
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We have put live a website for the
International Girl Group the Beatgirls who enjoys a huge fan-base that includes Prince Charles and Muhammad Ali. From Aspen and the Olympics to the Outback and corporate launches; from the Andrews Sisters to ABBA, from the 1960s Girl bands to Disco and Kylie, the Beatgirls get any room on its feet. The beat goes on... |
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It seems apt given our commitment to sustainabilitity and environmental care, that our first e-commerce website would retail environmentally friendly pest control products. Introducing the greenstation |
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Creative New Zealand's Intranet
Following on from the extreme makeover that Alto did for Creative New Zealand's website in 2003, we have designed an intranet which you will never get to see! But we can promise you that it is fresh and fun, and focusses on inspiring creativity and personalisation as well as doing the usual grunt work of an intranet - keeping everyone up to date. |
Spring 2006
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It would seem that the world loves Alto's Good Friday! The Dominion Post wrote a full page article about Megan in Saturday's paper. We hope that it seeds a new way of thinking about work and creativity. View the article (455 kb gif file)
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It is time for a little grizzle. NZ design companies need to start educating our Government clients and provide them with leadership to conduct more ethical tender processes. This will enable them to get all their communication needs met without compromising the integrity and economic prosperity of our local design studios. View the feature.
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Drumroll please....Alto won the Sustainable Innovation award in the local Sustainable Business Challenge's Get Sustainable Challenge.
Although we 'lost' to the mighty Fonterra, we recieved a special mention from the judges at the National Finals. It was a proud moment indeed.
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Winter 2006
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A visual identity for a feature film in pre-production, this project challanged the studio to come up with a new process.
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This is one of the studio's major pro-bono projects for 2006.
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Another lovely website for EECA. This member of the EECA family of websites deals with energy savings for businesses. The Architecure was developed to enable businesses to clearly identify their needs with a minimum of fossicking. The result? A clear, optimistic website which gets you where you need to go quickly.
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Welcome to Planet Earth, Eli Rivers
Some of you will be wondering how lovely Sam, our former producer is getting on. She and Partner Roby have just given birth to a beautiful baby boy. Her best project yet...!
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A Month in Europe
Megan has just returned from a month in Europe. It was a bit of a whirlwind tour, 5 countries in 4 weeks. The whole of Europe was both footy mad and everything was 'under contruction'. These were re-occuring themes throughout the trip which she has documented in a million photos. Please note: Flickr is a broadband experience.
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Each Friday, we give ourselves permission to prioritise our own needs and focus on our own personal and professional development. We talk, connect with each other and relax. We pursue our own interests; whether they be design development, research, sustainability, 3D modelling, global justice, typography, art, digital storytelling or motion graphics.
Its an opportunity to work on projects and create things with no monetary value but mean something to us. Check out some of our creations.
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The Studio welcomes Dymanic, the lovely guys who make all the tricky coding stuff sound like a lazy walk in the park.
We developed the Brackets W Interactive Museum project together, and liked them so much we asked them to move in!
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Autumn 2006
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Our plus sign lost a limb and grew a leaf. Because our brand needed to accommodate our values and intentions around sustainability in business.
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“Brackets W”, a online interactive museum dedicated to women who have served in the armed services.
Brackets W is an eclectic mix of items and seeks to capture and reflect the lives of women who have served across all services, in all countries and throughout history. It reflects both the official version of women’s service and some very unofficial perceptions.
We created a fantasy world, a surprising atmosphere in which to discover and explore the collection. |
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