We see branding as a continuous stream. Sometimes we design an identity from scratch, other times we work with an existing brand and use the online interactive environment to breathe life into it.

Feature Projects

	The Player and the Advocate A visual identity for a feature film in pre-production, this project challanged the studio to come up with a new process.
	Designing a sustainable identity This is one of the studio's major pro-bono projects for 2006. Alto's Director, Megan Hosking is a Trustee of the Sustainability Trust and so in this process she acted as both client and art Director, but this project was very much an example of 'design by committee'.
	Alto rebranded Our plus sign lost a limb and grew a leaf. Because our brand needed to accommodate our values and intentions around sustainability in business.
	The Society of Fashion and Art This concept store put two great creative ingredients together. Art becomes an accessory to fashion, and art becomes more accessible as a result.

Brand and Identity Projects

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in-transit Alto were supplied a print brand and identity which we translated into an environment in a way that would connect especially successfully with youth. The online brand took a brave departure into a 3D environment, which speaks to youth who are very enabled in the technical world. The characters we developed add and reinforce the values of the printed brand or mark, bursting with life and vibrancy. The result was strong and vibrant online identity which was perfectly pitched at its youth audience.

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Radio New Zealand As part of the website redesign process, we also redesigned their branding. This brand presents all of the facets of Radio New Zealand - National Radio, Concert FM, Radio New Zealand News, Radio New Zealand International and Sound Archives - as a whole family. The Brand uses radio waves to convey the idea of difference in a unified way. This branding is integrated into the website, in such a way that it is also a navigation device. Genious!

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Enzology Inspired by the rich graphic style and unique culture that Split Enz crafted, we developed a brand, which was consistently applied across the website, and into marketing materials for this significant music feature from Radio New Zealand.

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Worksite We have worked with Worksite in multiple ways. We did brand re-development, working with the existing brand to make it more dynamic. We went on to apply this to their printed collateral (Booklets, business cards, pens, posters, mint-tins!) and helped them with their marketing strategy, creating season-based email e-newsletters which go out to their expanding client base.

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