Sometimes we have to mix it up in the studio so that we don't get too earnest. This branding project was an opportunity to do something really slick and sexy.

The Society of Fashion and Art.

Its where two worlds collide;
wear that - hang that - watch that - think about that.

SOFA stirs and inspires, weaving photographic and time based media throughout the space; the lines blur between what is art and what is fashion.

This project involved developing a brand and applying it to tags, ads, exterior signage and a website.

The brand is feminine, intelligent, futuristic and hip to match the concept of shopping at SOFA.

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